From Order Taker to Impact Maker
Created by Timothy J. Hitchens in 2011. The thinking behind Become CTO.
People, influence, and organisational capability
Strategic thinking and creative problem solving
Technical credibility and system understanding
What separates technology leaders who shape strategy from those who just execute what they're told?
Great technologists were stuck as Order Takers. They could code brilliantly, architect systems, ship products. But they didn't lead. They didn't influence strategy. They didn't drive outcomes.
The answer wasn't more technical skill. The answer was balance.
Being LIT means mastering three pillars together: lead people, think strategically, make sound technical decisions. When you do, you become an Impact Maker.
The Founder CTO: Brilliant Technologist and Innovator. Builds great products. Can't delegate. The team depends entirely on them.
The Product Manager CTO: Strong Leader and Innovator. Lost technical credibility. Team questions their technical decisions.
The Engineering Manager: All Leader. Out of touch with technology. Makes decisions that feel naive to the team.
The Solution: Balanced mastery across all three. Not equal expertise necessarily. But balanced enough that you're not a bottleneck. You lead. You think strategically. You make sound technical decisions. You become an Impact Maker.
One or two pillars dominant. Heavy dependence on one person. Limited impact.
All three pillars working together. Not bottlenecked. Maximum impact.
Mastery across 4 core areas. 8 skills in each.
Lead teams, build culture, communicate
Design systems, scale operations, drive excellence
Understand markets, innovate, build customer love
Build models, manage finances, drive growth
For 13 years, the LIT Framework helped individual CTOs master the three pillars and become Impact Makers.
Then we discovered something: Individual leaders can be LIT, but teams can't scale on the back of one person.
The real transformation happens when the entire technology team becomes LIT AND the CTO becomes the archetype the business actually needs.
Individual CTO coaching
Individual isn't enough
Team transformation + archetype alignment
Transform your entire technology team while aligning your leadership to the archetype your stage actually needs.
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